Sahara Force India Formula One Team Accelerates Web Experience and Expands Fan Engagement with Managed Hosting and Network Services from Internap
Performance-optimized IT Infrastructure services deliver measurable gains in website load times, time spent on the website and content consumption
ATLANTA and LONDON – July 10, 2012 – Internap Network Services Corporation (NASDAQ: INAP), a provider of intelligent IT Infrastructure services, today announced key performance benefits Sahara Force India, a Formula One racing team based in Silverstone, United Kingdom, has experienced since moving its website hosting to Internap. Using Internap’s “performance package” of Managed Hosting, IP and Content Delivery Network services, Sahara Force India has increased the average time spent on its site by 52 percent, improved the website load time by 50 percent and increased the number of pages viewed per visit by 16 percent.
As a fast-rising Formula One team, Sahara Force India relies on its ForceIndiaF1.com website as the primary means for establishing its brand, communicating with the media covering the sport and engaging with its growing, global fan base. From its founding in 2007 until earlier this year, the team operated a basic website with limited dynamic content. As the team’s popularity and web traffic grew, the website was hampered by persistent availability, latency and scalability challenges, particularly when traffic spiked during race weekends.
A key goal for Sahara Force India this year was the launch of an entirely redesigned website with support for dynamic, rich media content like high-definition images, videos and other multimedia features to create an immersive experience for fans as the team travels the global race circuit. To address the previous IT Infrastructure challenges, Sahara Force India selected Internap to host and deliver the new website based on Internap’s high-performance Managed Hosting services, global content delivery footprint and 100 percent uptime service level agreement.
“The difference between success and failure in our sport is measured in fractions of a second and often comes down to a combination of engineering and design, race strategy and driving skills,” said Dr. Vijay Mallya, team principal and managing director of Sahara Force India. “We’re also a business, so we recognize the need to translate our success on the track into a global brand with a loyal fan base. Our website is the primary venue for our fans to gather and interact with the team as we travel the globe, and the performance improvements Internap have delivered are critical to growing our following and our business.”
Sahara Force India is using Internap’s Managed Hosting solution, along with the company’s route-optimized Performance IP™ and Content Delivery Network services, which enable the team to distribute its content globally to fans and members of the press and easily scale to handle local spikes in traffic ahead of races. In addition, Internap’s “performance package” allows Sahara Force India to deliver its multimedia content on computers, smartphones, tablets and other devices, ensuring fans can access the website and interact with the team anytime and from anywhere.
“As a results-focused business, we’re excited about the improvements in website performance and fan engagement that Sahara Force India has obtained from our Managed Hosting and Content Delivery Network services,” said Eric Cooney, president and chief executive officer at Internap. “Whether it’s on a race track or across the Internet, an unwavering focus on combining raw speed with optimized performance is what separates companies like Sahara Force India and Internap from the pack.”
About Sahara Force India Formula One Team
Sahara Force India Formula One Team is currently in its fifth year of competition in the FIA Formula One World Championship. The team was born in 2008 when Dr. Vijay Mallya, chairman of India’s iconic UB Group and Kingfisher Airlines, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011, a historic partnership was agreed upon as Sahara India Pariwar became co-owners of the Silverstone-based team. For more details visit: www.forceindiaf1.com.
Internap provides intelligent IT Infrastructure services that combine unmatched performance and platform flexibility to enable our customers to focus on their core business, improve service levels and lower the cost of IT operations. Our unique trio of route-optimized enterprise IP, TCP acceleration and a global content delivery network improves website performance and delivers superior end-user experiences. Our scalable colocation, hosting, private cloud, public cloud and hybrid offerings provide enterprises the flexibility to adapt to changing business needs and future-proof their IT Infrastructure. Since 1996, thousands of companies have entrusted Internap with the protection and delivery of their online applications. Transform your IT Infrastructure into a competitive advantage with IT IQ from Internap. For more information, visit https://www.inap.com, our blog at https://www.inap.com/blog or follow us on Twitter at https://twitter.com/internap.
This press release contains forward-looking statements. These forward-looking statements include statements related to the performance of our IT Infrastructure services and the benefits that our customers expect to receive from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our IT Infrastructure services; our ability to successfully integrate Voxel, including its products, portal, services and employees, into our company; the reaction and behavior of customers and the market to our combined company; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, data centers, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property, as well as other factors discussed in our filings with the Securities and Exchange Commission. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. We undertake no obligation to update, amend or clarify any forward-looking statement for any reason.