Internap CDN, backed by patented MIRO route optimization technology, helps Sundance Film Festival promote independent films to audiences worldwide through high-quality online video
ATLANTA – January 26, 2010 — Internap Network Services Corporation (NASDAQ: INAP), a global provider of end-to-end Internet business solutions, today announced that it is an Official Provider of Content Delivery Network (CDN) services for the 2010 Sundance Film Festival, January 21-31 in Park City, Utah. Sundance Institute is using Internap’s CDN – both during the Festival and on an ongoing basis – to simplify and streamline the creation, delivery and management of interactive web content that promotes the event itself and the work of independent filmmakers year-round, with guaranteed optimal quality and performance.
New forms of web content, such as podcasts, slideshows and streaming video, have become critical to the independent film community, allowing filmmakers to market and distribute their films to audiences worldwide at minimal cost. In 2009, visitors to the Sundance Film Festival website downloaded nearly three million videos; and in the months surrounding the annual Sundance Film Festival, website traffic typically surges dramatically, averaging between 50,000 – 150,000 unique visitors daily.
However, as online video gains in popularity, the performance of the network is also becoming a top priority, with viewers showing little tolerance for slow-loading video. A recent study by analytics firm TubeMogul found that 81.2% of web video viewers click away when videos are slow to load and that “rebuffering” occurs in nearly one out of every 25 streams. Internap’s CDN uniquely addresses this issue, ensuring an optimized video viewing experience through its patented Managed Internet Route Optimizer™ (MIRO) technology, which selects the best path for video traffic in real time, based on network performance characteristics instead of the least number of Internet hops.
“Our collaboration with Internap has grown to such an extent that we could not provide high-quality online content without them,” said Joseph Beyer, associate director at Sundance Institute Online. “Internap’s CDN allows us to easily create and share streaming video and other new types of content – an increasingly vital part of building awareness of our artists and bringing their work to a global audience – while ensuring a consistently reliable viewing experience, even during the dramatic spike in web traffic that occurs during the Sundance Film Festival.”
Internap’s CDN provides a complete solution for live and on-demand video streaming with “set and forget” capabilities that allow organizations to focus exclusively on content creation by simplifying and streamlining the workflow for content uploading, transcoding, management and reporting. Integration with the Adobe® Flash® Platform, Microsoft® Silverlight™ and iPhone formats, Internap allows customers to maximize the consuming audience by addressing the broadest range of devices across the Internet.
Internap is a leading Internet solutions company that provides The Ultimate Online Experience® by managing, delivering and distributing applications and content with 100 percent performance and reliability. With a global platform of data centers, managed Internet services and a content delivery network (CDN), Internap frees its customers to innovate, improve service levels, and lower the cost of IT operations. Thousands of companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit https://www.inap.com.
About the Sundance Film Festival
The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre. Presenting dramatic and documentary feature-length films from emerging and established artists, innovative short films, filmmaker forums and panels, live music performances from solo acts to film composer events, cutting-edge media installations, and engaging community and student programs, the Festival brings together original storytellers from around the world. Supported by the non-profit Sundance Institute, the Festival has introduced global audiences to some of the most ground-breaking films of the past two decades, The 2010 Sundance Film Festival will take place in Park City, Utah from January 21-31 with more than 50,000 people expected to attend. For more information, visit www.sundance.org/festival
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