Press Releases

Extreme Reach Powers Cloud-Based Video Advertising Management Platform with High-Performance Colocation and IP Services from Internap

The industry’s leading digital video ad delivery network connects thousands of advertisers, agencies and post-production houses with thousands of video media destinations

ATLANTA – April 26, 2012 ─ Internap Network Services Corporation (NASDAQ: INAP), a provider of intelligent IT Infrastructure services, today announced that Extreme Reach, Inc., a leading provider of video advertising management, ad distribution and ad serving solutions, has selected Internap’s scalable colocation and route-optimized Performance IP™ connectivity services. The combination gives Extreme Reach access to a premium data center environment for hosting its cloud-based video advertising management and ad-serving platform, as well as the highest-performing IP service to ensure the fast, reliable delivery of video advertising content.

The market for video advertising is growing rapidly, driven by the proliferation of ad-supported Web and mobile properties, as well as the shift to high-definition content. The Extreme Reach video advertising management platform uses the power of the cloud and high-performance networks to eliminate the cost and time constraints of traditional ad distribution methods, such as tapes, couriers and hardware-based satellite networks.

“The major advertisers and agencies we work with have much higher expectations than they used to. While they still need to run commercials in the assigned slots across TV and Web properties, their execution timelines are tighter and they demand absolute reliability and exceptional video quality across every screen,” said Dan Brackett, chief technology officer of Extreme Reach. “The value and innovation we deliver includes using the cloud to disrupt and modernize critical advertising processes, enabling brands and agencies to be more agile and ensuring the highest possible HD video quality, speed and reliability no matter where their commercials run. The scalability and performance of Internap’s colocation and IP services are critical to that process and to supporting us as we grow our business in the cloud.”

Extreme Reach has colocated its infrastructure in Internap’s premium data center in Santa Clara, Calif. The SOC2-certified facility features high-density configurations of up to 12 KW per rack to enable customers to scale in place without requiring they lease more space. In addition, the facility features innovative green design, construction and operational features that helped it become the first data center in the U.S. to achieve the Green Building Initiative’s Green Globe certification as well as LEED certification by the U.S. Green Building Council. Internap’s Performance IP service ensures fast, reliable connectivity by leveraging numerous major carrier backbones worldwide to provide diverse Internet routes in conjunction with its patented MIRO (Managed Internet Route Optimizer™) technology. MIRO analyzes network performance characteristics, resulting in intelligent and reliable delivery of customer content, applications and communications throughout the world.

“Extreme Reach is a great example of a company using the power of networks and the cloud to innovate and improve an existing business where speed, quality and reliability are the critical measures of success,” said Mike Higgins, senior vice president of data center services at Internap. “The unmatched scalability and reliability of our colocation service provides a flexible platform for Extreme Reach to easily support their rapid growth and the increasing demands of the advertising industry.”

About Internap

Internap provides intelligent IT Infrastructure services that combine unmatched performance and platform flexibility to enable our customers to focus on their core business, improve service levels and lower the cost of IT operations. Our unique trio of route-optimized enterprise IP, TCP acceleration and a global content delivery network improves website performance and delivers superior end-user experiences. Our scalable colocation, managed hosting, private cloud, public cloud and hybrid offerings provide enterprises the flexibility to adapt to changing business needs and future-proof their IT Infrastructure. Since 1996, thousands of companies have entrusted Internap with the protection and delivery of their online applications. Transform your IT Infrastructure into a competitive advantage with IT IQ from Internap. For more information, visit, our blog at or follow us on Twitter at

About Extreme Reach

Extreme Reach is the leading provider of video advertising distribution, ad serving and talent rights management solutions that span all video media. The company’s network digitally connects more than 2,000 advertisers and agencies with1,000 commercial production houses and more than 18,000 media destinations across the U.S. and Canada, including every major broadcast network. The Extreme Reach video platform simplifies the execution of ad campaigns across video media and is the industry’s only platform that integrates both TV and online video advertising. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, Dallas, Seattle and Louisville.

For more information, visit the Extreme Reach website:


Forward-Looking Statements

This press release contains forward-looking statements. These forward-looking statements include statements related to the performance of our IT Infrastructure services, including our collocation and IP services offerings, and the expected benefits to be received from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our IT Infrastructure services, including our collocation and IP services offerings; our ability to successfully integrate Voxel, including its products, portal, services and employees, into our company; the reaction and behavior of customers and the market to our combined company; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, data centers, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property, as well as other factors discussed in our filings with the Securities and Exchange Commission. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. We undertake no obligation to update, amend or clarify any forward-looking statement for any reason.

Press Contact

Mariah Torpey
Davies Murphy Group

Investor Contact

Andrew McBath