+1 (877) 843-7627INAP In the News: Jennifer Curry on Web Traffic and Super Bowl Advertisers
Ahead of The Big Game this Sunday, Jennifer Curry, SVP, Global Cloud Services, authored a piece for Adweek with advice for brands advertising during the event. In “3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday,” Curry cautions brands on the pitfalls of not preparing their infrastructure for an influx of traffic after their ad spot airs.
“Note that a mere tenth of second slowdown on a website can take a heavy toll on conversion rates. Any length of time beyond that will send viewers back to their Twitter feeds. For first-time advertisers, this is an audience they may never see again.”
Curry recommends interdepartmental alignment between executives and IT that will ultimately result in a winning ad strategy come Sunday.
“Here’s hoping Sunday’s advertisers don’t squander their 15 minutes of fame with a 15-second page load. But if history does repeat itself, use it as fuel to ensure it doesn’t happen to you.”