With advantages in performance and control, bare-metal clouds quietly ramp up worldwide.

Until very recently, the concept of the bare-metal cloud wasn’t really on the radar of most businesses looking for cloud services. Marketing efforts to reach consumers of cloud services tended to focus on the virtualization of the customer’s IT needs, with a back-box approach to describing the back end.

But to a significant percentage of potential cloud customers, the idea of a faceless backend was not an appealing one, nor was the thought of their business needs simply sharing resources with an unknown number of other customers. When you combine this attitude with one of the fastest growing segments of the data center business, colocation facilities, the answer becomes glaringly obvious, in a “why didn’t I think of that” kind of way: the bare-metal cloud.

With the bare-metal cloud you get what most people see as the advantages of the cloud: the ability to rapidly provision and deploy services as your business needs them, with many of the advantages of colocation, and hardware dedicated to your business alone, running only what you want provisioned. While this may smack of the era of dedicated servers and forced over-provisioning, the reality is that it is completely within the cloud services model.

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