Sportradar bets on Internap to deliver live sports content to bookmakers worldwide
High-performance content delivery network accelerates global delivery of ‘Live Channel’ featuring integrated live sports, statistics and odds
LONDON – 28 January 2014 ─ Internap Network Services Corporation (NASDAQ: INAP), a provider of high-performance Internet infrastructure services, today announced that Sportradar, the market leading supplier of sports and betting-related data services, is using Internap’s content delivery network (CDN) to stream live professional sporting events and data directly into 1,000 retail betting shops worldwide. With more than a petabyte of data at its disposal, Sportradar’s Live Channel provides a unique combination of a live event stream, statistics and odds – all integrated on a single screen. Given the real-time nature of sports and betting, Sportradar needed a high-performance CDN that could minimise latency and keep up with the demands of its global customer base.
Large betting retailers rely on Sportradar to add measurable value for their in-store customers by providing sport statistics, odds and other data that enables them to make more informed betting decisions. The company’s Live Channel is designed as a complement to a retail bookmaker’s traditional TV feed so they can show additional sports content from ATP Tennis, Major League Soccer, French Ligue 1 and other professional leagues throughout the day to offer more betting options and increase turnover. Based on customer requirements, delivering a quality picture and accurate data were critical to Live Channel’s success; Sportradar had to ensure that the service could be delivered on a global basis without jitter, latency or other performance issues.
“Our business extends from our experts recording statistics and analysing matches at stadiums all the way to our Live Channel displays in retail bookmakers worldwide. Delivering high quality video streams and up-to-the-minute data are critical,” said Joern Anhalt, managing director media rights at Sportradar. “In a competitive review, Internap stood out in providing the performance and resilience required to support today’s betting landscape through a highly customisable, turnkey solution that is easy to deploy and can seamlessly support our expansion into new markets with Internap’s global infrastructure footprint.”
Internap’s route-optimised CDN puts rich media and streaming content closer to end users and is built upon the company’s patented Managed Internet Route OptimizerTM (MIROTM) technology that dynamically sends traffic over the best performing route at any given time across major Internet backbones for maximum speed and reliability. Working with an outside consultant to define its requirements and selection process, Sportradar reviewed five different CDN providers before selecting Internap. After an extensive six-month testing period, Sportradar began delivering all of its Live Channel content over Internap’s CDN.
“As end users increasingly expect instant access to accurate sports and other information, the ability to guarantee seamless content delivery to any device, at any time, is critical for organizations like Sportradar that offer real-time data services,” said Paul Vian, director of business development at Internap. “Internap’s CDN combines superior performance with global reach, allowing Sportradar to rapidly and reliably stream customer content into retail bookmakers worldwide and ensure an optimal experience for end users.”
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About Sportradar AG
Sportradar is the worldwide leading premium partner for the sports betting and media industry. Sportradar provides sports data services to the bookmaking world with its brand Betradar, and to the international media with its brand Scoreradar. Since its founding in 2001, Betradar has developed into a key player providing all necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools and in-running services, as well as front-end content solutions like statistics and live scores.
Innovative gaming solutions round off the product portfolio. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including UEFA and German DFB/DFL. Furthermore, Sportradar is the exclusive, worldwide distributor for ITF (International Tennis Federation) Official Data. More than 450 businesses in over 70 countries rely on Sportradar’s data depth and quality services in their daily business. Sportradar employs more than 600 professionals worldwide. Headquartered in Switzerland, Sportradar has offices in 22 other cities.
Internap helps people build and manage the world’s best performing IT infrastructure. Our global footprint of data centers, patented network technology and hybrid approach to hosting solutions that blends virtual and bare-metal cloud computing, managed hosting and colocation delivers a seamless end-user experience with the lowest latency every time. With a 100% uptime guarantee and award-winning customer support, Internap has been recognized by Forbes as one of America’s Most Trustworthy Companies. For more information, visit www.internap.com.
This press release contains forward-looking statements. These forward-looking statements include statements related to the characteristics and performance of our content delivery network services and the benefits that our customers may receive from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our products and services; the reaction and behaviour of customers and the market to our products and services; our ability to react to trends and challenges in our business and the markets in which we operate; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favourable terms, or at all; failure of third party suppliers to deliver their products and services on favourable terms, or at all; failures in our network operations centres, data centres, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property, as well as other factors discussed in our filings with the Securities and Exchange Commission. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. We undertake no obligation to update, amend or clarify any forward-looking statement for any reason.
Press ContactMartin Brindley
Davies Murphy Group
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