What Happens to Networks During March Madness?
Every March, streaming traffic surges as fans tune in to live games, track brackets, and refresh scores. During peak moments, events like March Madness can generate tens of millions of streaming hours—putting massive pressure on corporate and consumer networks alike.
How Much Traffic Are We Really Talking About?
Streaming apps like March Madness Live and on-demand highlight reels can draw more than 2.5 million unique viewers per day, each refreshing pages, watching highlights, and streaming live feeds. For businesses, this means network congestion, slower applications, and frustrated end users when traffic isn’t managed properly.
Why Should IT Teams Care About Sports Streaming?
Crazed fans don’t just stream at home—they stream at work, too. When large-scale events collide with normal business traffic, corporate networks feel the strain. Productivity apps, video calls, and cloud services can all suffer from packet loss, latency, and congestion.
How Can You Prevent Network Bottlenecks?
The answer isn’t telling employees to stop streaming—it’s making your infrastructure smarter. With HorizonIQ’s network optimization services, IT teams can reduce bottlenecks and keep performance steady, no matter how much traffic spikes.
What Technologies Keep Applications Running Smoothly?
Best practices for high-traffic events include:
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Content Delivery Networks (CDNs) to deliver video closer to end users
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Intelligent Route Control to reroute traffic dynamically
How Does HorizonIQ Help You Stay Ahead?
With services spanning bare metal servers, private cloud, and hybrid cloud, HorizonIQ ensures your applications remain performant even during massive spikes. Whether it’s March Madness, the holiday shopping rush, or a viral app launch, HorizonIQ helps you prepare, scale, and win.
