Valentine’s Day can evoke different reactions from different people. For some, it could be a wonderful day of romance and gifts. For others, you may believe it’s just another Hallmark holiday meant to drive flower, card, candy and teddy bear sales.
Similar feelings of sheer bliss or utter despair can also affect online retailers in any of these industries. The National Retail Federation predicts consumers will spend more on friends and family this Valentine’s Day, possibly totaling as much as $17.6 billion, with 19 percent purchasing their gift online. So depending on your IP provider and your IT Infrastructure, this Valentine’s Day could be a big win or a big bust.
For an online retailer, a one-second delay in website performance means a 7% reduction in customer conversion. Website performance optimization technologies such as TCP Acceleration, Content Delivery Networks and intelligent Internet routing techniques can dramatically improve the performance of your site.
Which technologies do you use, and how have they worked for you so far?
Did you know six of the top ten e-retailers* rely on Internap’s IT Infrastructure solutions to boost their website performance and end-user experience. Want to know more about WPO technologies? Download our Enterprise IP Buyer’s Guide Now.
*Web sales as a percentage of total sales, Internet Retailer 2011 Top 500 Guide