Customer Spotlight - eXelate Learn how eXelate effectively powers smarter digital marketing decisions by using Internap's Performance IP services.I look at data like big oil, right? It's not useful until it's refined and made better and smarter. At eXelate, that's one of the things that we do. We've got great technology that helps refine that data and then we end up with a great end product. So eXelate is a data technology company whose goal is to make digital media more relevant for consumers and more effective for advertisers. The big focus of our company and many companies in this space is to make sure that information we know about a consumer is the right information. They are actually in market for a car. This is actually a female between the ages of 25 to 35 who has children. Our business lives and dies on our ability to easily ingest and manage literally trillions of data points each month that we see on customer behavior. But to have this stability in our system, to be able to deliver those to our clients-- if at any point that chain breaks down, our business collapses. Literally, we live and die on a strong infrastructure background. That's why we've invested so heavily and we continue to invest heavily in it. And as we expand globally, it's critical for us to make sure that we have partners that can go along with us. And that the same level of quality we have in one region of the world extends to the other region as well. Internap's been a great business partner of ours. They give us the opportunity to make changes and allow us to grow together as a partner. Also from a technical standpoint, a lot of their services is pretty top notch. So BareMetal is pretty exciting. I'm the guy that likes to look under the hood and see what's going on. And it's always nice to be able to login and know you're the only one on this particular box. No one's using it and you're isolated from anybody else. They want to learn about our technology. They want to sit there and help us troubleshoot and understand where the problems preside. So they're willing to take the time to understand and troubleshoot and come forward with any information that can help us resolve the issues.